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Intel Corporation recently announced that it would sponsor the development and promotion of a collaborative animation project to produce a computer-generated animated short film for theatrical release.

The Mass Animation project will be produced and directed by Yair Landau, former vice chairman of Sony Pictures Entertainment and president of Sony Pictures Digital. Landau, who described the endeavor as the “future of creative collaboration”, explained that Mass Animation combined “original computer-generated animated storytelling with social networking in a powerful, new way”.

Intel is sponsoring the launch of a Facebook page where animators will be able to access a collaborative application. Established and aspiring animators will be able to work together to create the animated short. Animators will be offered the opportunity to download the tools needed to contribute to the project, including an evaluation version of Autodesk Maya Unlimited software, to layout and animate sections of the script.

Reel FX Entertainment animation studio will then use proprietary tools to convert the selected videos to final quality animation frames for posting and sharing on the Facebook page. Aniboom brings its experience in supporting a community of animators from more than 70 countries around the world and its content management infrastructure to help manage the community element of the project.

"This is a great opportunity to bring together computer graphics with the creativity of both Hollywood and the Facebook community," said Michael Hoefflinger, general manager of Intel's partner marketing group. "Intel processor performance and Facebook sharing and communication tools enable large numbers of people around the globe to collaborate on a single creative endeavor."